Privacy Policy

APEX Longevity Labs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.

1. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number, mailing address)
• Billing and shipping addresses
• Payment information (processed securely through third-party payment processors)
• Account credentials if you create an account
• Communications you send to us
• Product reviews and testimonials you provide

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referring website addresses
• Shopping cart abandonment information

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send you order confirmations and shipping updates
• Respond to your questions and provide customer support
• Improve our products, services, and website
• Send marketing communications (with your consent)
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze usage patterns to improve user experience

3. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service Providers: Third parties who perform services on our behalf (payment processing, shipping, email delivery)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, sale, or acquisition of our business
• Your Consent: With your explicit permission

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing through trusted providers
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis

5. Cookies and Tracking

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt-out of marketing communications
• Request data portability
• Withdraw consent where we rely on consent to process your information

7. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to delete personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising privacy rights

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children's Privacy

Our products and services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

12. Legal Basis for Processing

We process your personal information based on:

• Contract: To fulfill our contract with you when you purchase products
• Legitimate Interest: To improve our services and communicate with you
• Legal Obligation: To comply with applicable laws and regulations
• Consent: Where you have given explicit consent for specific purposes